3) The difference between having an
4) The one key word to use in
5) The most important element in effective
2010 © All Rights Reserved Quality Media Consultant Group LLC
3) The difference between having an
4) The one key word to use in
5) The most important element in effective
2010 © All Rights Reserved Quality Media Consultant Group LLC
There are thousands of budding businessmen and women that are internet savvy. Launching their company on the web is a logical step as this lucrative opportunity is simply too good to pass by.
This is due to the fact that there are numerous benefits involved when purchasing online. Stressful situations like congested traffic, hunting for a parking space and long queues can be avoided. To top it all it can be done in the comfort and security of your home. There are disadvantages as well. Misleading advertisements that promote inferior products is a huge problem. The best way to avoid becoming a victim is to make use of reputed dealers with secure web sites.
While online marketing is on the increase, the power of print
Through print media specific areas of business can receive direct mail and therefore ensure maximum turnover. Marketers can make constructive use of both options to make it work in their favor. Depending on your type of business, careful budget planning that includes all aspects of marketing strategies should be made. In this way you will not lose out and reap the highest benefit of the market. This is after all what marketing success stories are all about; skillful and cost-effective
Although print newspapers have lost some of their readership to online news sources there are still millions of homes in America that still buy newspapers, either by newsstands or home delivery.
Reading the newspaper is a habit for many families because there is something for everybody–sports, comics, crosswords, the food section, classifieds, etc. You can reach certain types of people by placing your ad in different sections of the paper that would appeal to your target market. People expect
As you look through your newspaper, you’ll notice some businesses that advertise regularly. Observe who they are and how they advertise their products and services. More than likely, their
There are many advantages to
Before placing an ad in your town’s daily newspaper you may want to place a few test ads in the local papers that publish less often and are not as expensive, like the Penny Pincher or American Classifieds (formerly Thrifty Nickel). If you get a good response to your ad in the smaller publications, chances are they will pull well in the larger more well-known papers. If your response is not what you were hoping for try rewriting the ad and placing it again. Since the rate is less expensive for the smaller local publications you should be able to do this as often as needed until you get the response you were expecting.
1. Newspaper circulation drops on Saturdays and increases on Sundays, which is also the day newspapers are read most thoroughly.
2. Position is important, so specify in what section you want your ad to appear. Sometimes there’s a surcharge for exact position… but don’t be afraid to pay for it if you need it.
3. Request an outside position for ads that have coupons. That makes them easier to cut out.
4. If a newspaper is delivered twice daily (morning/evening), it often offers “combination” rates or discounts for
Other important tips to remember are:
* Before you advertise, have in mind a definite plan for what it is you want to sell.
* Create short, descriptive copy for your ad. Include prices if applicable. Consider using a copywriter or ask your newspaper for free copy assistance.
* Face your products toward the inside of the ad. If the product you want to use faces right, change your copy layout to the left.
* Be sure to include your company name and logo, address, telephone number and website url in the ad.
* Neat, uncluttered and orderly ads encourage readership. Don’t try to crowd everything you can in the layout. If the newspaper helps you with the layout, be sure to request a proof of the final version so you can approve it or make changes before it is printed.
The answer to how best to reach the target market often begins with a careful consideration of the product itself; who will use this product’ What are these people most likely to consider the biggest advantages of this product? From this, one can often decide on a strategy in terms of which media will provide their product advertisement which will make an impact on the largest number of consumers within this market, as well as helping to begin coming up with ideas on how to present the product as something which will improve the lives of these consumers.
Along with media placements which will be more likely to directly speak to the target market in question, most successful product
The impact of the advertising company on the society at large has been enormous. Unprecedented sales have been made the world over by listing products and services on TV. The American society belongs to the Television age that loves to just sit and watch all sorts of things on television.
In a world that’s increasingly becoming one small global village, companies cannot help but take advantage of the various mediums created to advertise their goods and services.
Research has shown that immense profit has been recorded by most companies who have invested hugely in advertising. Although no one knows the origin of advertising, time has proven that people’s opinion to buy have been greatly influenced by the impact of advertising.
Show a product over and over again as extremely good for acne, coupled with dazzling pictures of women with clear and bright skin and you will notice the increased demand for the product in the coming weeks and months. The art of advertising has often been criticized by its detractors as a form of deceptive propaganda.
Critics has accused advertising companies of falsely using the power of sound and visual to convince unsuspecting buyers to purchase products that don’t offer what they promise. However you look at this, this is business and companies will use any market strategy that is available to them to sell their product.
Why then do advertising companies spend millions of dollar on marketing their products and services to prospective buyers? The answer is not farfetched! People all over the world want to see results. People need to be convinced all the time that they are actually paying for a good or service that works.
If it’s a cleaning product, people want to visualize the results this product will produce and if it’s a meal they also want to see it cooked and served. There’s power in visualization. It triggers off the imagination which in turn helps to convince the mind.
For some reason, People who watch most commercials on televisions never stop to think for once that this could be all make-believe. As soon as they see a commercial, they begin to actually dream of acquiring the actual product. That’s the power of advertising that has been utilized by some good companies to sell their products and also been used as a medium by some other companies to actually take advantage of potential buyers.
Television commercial/advertising has been in the forefront of the creative industry for over two decades now. The number of advertising companies that have sprang up during this time cannot be numbered.
Needless to say that advertising companies now form a major part of the development economy of many nations. They have created numerous forms of employment for artists, computer scientist, graphic artists, public relations personnel, modelling agencies and models to mention but a few.
Almost all listed fortune 500 companies owe a part of their success to their utilization of efficient advertising companies. In this regards, there are various types of advertising companies. Like in any other industry, there are leaders and there are toddlers.
Certain advertising companies have clearly defined themselves as leaders in business with strong competitors coming fast behind. Others however have however barely managed to make a success of their career and are just merely existing and on the verge of extinction.
Like every other business out there, only the persistent and strong willed will win. Advertising is a serious business. It is not some sort of joke. To be better explained, it is a business that is cut out for the witty. The world of advertising is witty, fast and fiercely competitive. In other words, it’s a world where only the fittest survive.
All said and done, it cannot be denied that advertising has it cons, however its pros outweigh the former. It is indeed a dynamic innovation both in television and in the Arts. It has triggered off imagination and creativity. The advent of the computer and the internet has greatly expanded the mediums and forms of advertising in the world today. No longer is advertising limited to television now but also to other forms of media and multimedia.
Through the years, inflatable
By translating your concept to the inflatable form, your idea immediately gets the 3D puff of life and presence right before your eyes. There are now various companies that help transform the
Inflatable products are of various kinds, such as Giant Inflatables, Inflatable Golf Packages, Inflatable costumes, Inflatable Tents, Holiday Inflatables, and such like.
For all practical purposes, inflatables are a very efficient and cost effective way to get across your message to your target audience with a solid force that will grab the attention of your potential customer almost immediately. Inflatable
Inflatable balloons, helium blimps and
All you need to figure out is how to place them at strategic points in order to make your brands stand apart, and have customers completely infatuated by them.
People keep changing their preferences, and now it seems they are looking for something new. Something special! Inflatable marketing is just the tool of
In the day to day running of my business, I am discussing marketing strategies with business owners and marketing managers on a daily basis. If you can earn their trust, then they will be very candid with you, especially if you can help them without trying to sell them something.
What resulted from this were some startling admissions that I did not expect. This had me thinking, it can cost an awful lot, especially for the small to medium business owner, to spend money on good market research. So I wondered what the results would look like after a few months if I were to record the marketing success and failure stories after each visit.
I broke this down into respective industries to give more meaning to the results, and also, if available, lend the reasons to these successes and failures. Now I have decided that three month periods will do for data collection as years of research in marketing becomes outdated by the time it is published in the forever increasing and changing monster that is the modern market place. Always ensure research is current and relevant.
Although some of you may want to see raw data, a summary of my finding is all I am going to share in this article sorry! Please take into account that the sample number is in the hundreds, but certainly not in the thousands. The value of this research comes from the honesty of small to medium sized business owners, and the fact they have usually spent the time to talk about these things in detail.
Here are some general trends that I have found;
o Newspaper and radio advertising return on investment continues to decline rapidly.
o The second most effective form of advertising was word of mouth referrals.
o The most effective form tended to be anything unique, e.g. logo and advertisement placement in unexpected places.
o Advertising on product giveaways tends to have a life span of one week, i.e. a company logo on a free pen typically brings in no new revenue one week after it has been given away.
o Advertising discounts were not as effective at getting people through the door as advertising something new.
o Customer loyalty increased with free giveaways, but not so much with advertised discounts.
o Most business owners were dissatisfied with the follow up frequency of advertising sales reps, i.e. after an initial advertising campaign, contact is not made until after an unacceptable length of time.
To bring relevance to these results, one must take into account that this is a small city (about 122,000) and has a large rural support base in outlying areas. These trends show that a need to provide innovative and well maintained advertising service is apparent in this city. Perhaps this is the same elsewhere.
There were some other interesting facts, but these seven findings had the most valid results statistically. If in the future, some other trends become overwhelmingly evident, then I will revise this article.
Mobile Advertising is not just the modern way of promoting your brand but also the smartest way of doing so. Though it is true that not every platform or technique, created with the latest technologies, is an ideal platform to impress audiences, the Mobile Platform is an excellent exception. A mobile phone redefines the concept of personal devices and is seldom kept at a distance which is more than an arm’s length from the user. It is the surest way of reaching and impressing the modern audiences. Some of the reasons, why targeting a user through his mobile is the smartest way of promoting your business, are discussed below.
For many clients of Mobile Advertising Agencies, the most noteworthy opportunity, which the platform of Mobile Advertising offers, is the ability of round-the-clock targeting. Such a platform provides great freedom for implementing innovative campaigns and thus, easily qualifies as the smartest way of advertising. The 24/7 access also allows multiple campaigns to be targeted at different times of the day.
A Mobile Advertisement has more scopes of being one-to-one communications with the user. The Mobile Ad Copies can be created in such manners that it assumes the form of direct solicitations and are thus better formed for creating user engagement. Since user engagement is the mantra for businesses in the modern markets, this platform is of special significance.
Since the mobile is practically with the person at all times of the day, it can be used to study and predict the behavior of the user. What started as a study of the online behavior of the user is now a full-fledged analysis of even his offline activities. This has been made possible with the incorporation of the GPS into the mobile phones. Now it is possible to analyze the movements of the user and predict his future positions. This can be smartly used for Advertising purposes. For example, if the position of a mobile user is predicted to be at point X during lunch hour, a nearby restaurant can advertise at his mobile with offers and discounts. Quite amazingly, posts that he makes during those periods on the social media platforms can be analyzed to ascertain whether he takes lunch at point X or not.
The Future of Advertising on the Internet
In spite of what some traditionalists say, Mobile Advertising is the future of advertising on the internet platform. As the number of users using internet on the mobiles steadily increase, the scope for Mobile Ads rise with it. With the increase in the capacities of such devices, we are looking at times when they are very likely to completely replace the traditional devices used to access the internet. Thus, creating customized ads for such a platform is definitely the smart thing to do.
A Better Bridge between Businesses and Clients
Remember the times when the consumer had to search for a classified on the local daily, jot down the contact person’s name and phone number? Then, he had to reach for the landline and give him a ring, while hoping that he is nearby to pick up. A juxtaposition of that scenario with the present condition provides a classic reminder of the extents to which the times have changed. There is no longer a need to find ads as they find the consumer on the mobile. He can also call back the advertiser straight from the ad by touching the touch-to-call button.
The smart ways are the optimized ways. In that light, there are hardly any other ways to advertise which are as smart as Mobile Advertising.
Categories of online
The greatest benefit of online
Google, due to its commanding position in the search engine world, is used as the benchmark for all
Google’s AdWords is one of the most basic systems of
Over 13.6 billion searches take place in one month in the US alone. Out of these 9 billion of those searches are on Google. Hence the importance of Google as the main
Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It’s a revolution of sorts and small and home business owners are making the most of it.
For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company’s website, up the sales and build a solid brand in the process. Going to an expensive advertising agency to run your campaign would most definitely burn a hole in your pocket. The good news is you don’t have to do that. Just remember the twin mantras of focus on what you want and a strong dose of imagination; and you’ll be on your way.
Take the guesswork out of online advertising
Online advertising is not a function of elaborate guesswork and a myriad of hits and misses. Like the traditional offline version, online advertising must also follow some basic rules. Know what you want your advertising to do, where to get it and what to do with it once you have it. Here are some guidelines to get you started.
Add more depth to your advertisement by using rich media like HTML, DHTML, Java and layered ads. Use animated messages doubled with pull down menus for better use of space and for expanding possibilities of response.
Once your campaign has been set in motion, take care to monitor response and be ready to change or completely redo your copy and the advertising vehicles you use. Keep a track of the ROI (Return on Investment) for every advertising purchase that you make. This way you can figure out which forms of advertising are working for you and which ones aren’t.
All online advertising is aimed at inducing “action”. Every online ad that you see is built to make you act: ‘Register for a free newsletter’, ‘buy now and save dollars’, ‘get a quote on your requirements’…the list goes on. The thing to remember here is that once the prospect has been pushed into an action, there should be real value for him at the other end of the pop- up. Unless you can fulfill the promise your brand is making, your online ad has been wasted.
A well-planned and well-executed advertising campaign can fuel the growth of your home business tremendously. Use online advertising following some simple guidelines and see how it impacts your sales, visibility and brand building, all at the same time.